CreatorFlo › How to Invoice a Brand
stop chasing paymentsThe full creator playbook — NET terms decoded, the 3-touch chase script that actually works, and a one-click invoice tool wired to your brand-deal pipeline. Built by a creator who's had to chase her share of payments.
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Decode it
"NET" is the number of days the brand has to pay after the invoice date. That single number decides whether you're financed or financing them.
The gold standard for smaller deals and faster-moving brands. Push for this whenever you can. Common with DTC brands, indie agencies, and direct relationships.
Industry default. Acceptable for most brand deals. Most agencies and mid-size brands will quote this by default and won't push back if you ask for it.
Red flag. You're floating cash to a company that doesn't need an interest-free loan. Push back to NET-30, or add a 5-10% surcharge for anything past day 30. Or require 50% upfront.
The chase script
Copy + paste. Send on day 7, day 14, day 30. Most invoices clear after the day-14 ping.
Casual, no pressure. Just on their radar.
Slightly more formal. Adds the AP contact if you have one.
Reference the agreement. Set a deadline. Stay courteous.
CreatorFlo invoicing
Mark the deal "Done" in your pipeline. CreatorFlo grabs the brand details, project name, and amount automatically.
The invoice pre-fills with everything from the deal. Add line items if needed. Pick payment methods (Stripe, Venmo, PayPal). Send.
Day 7, 14, 30 reminders go out automatically if the invoice isn't paid. You don't have to remember anything.
Built for creators, not freelancers
Wave, HoneyBook, FreshBooks — all fine for service businesses. None of them know what a brand deal looks like. CreatorFlo's invoice is connected to the brand contact, the contract you scanned, the deliverables, and the usage rights. Everything lives in one place. When the brand circles back six months later, you can pull up the whole deal in one tap.
Frequently asked
NET is the number of days the brand has to pay after the invoice date. NET-15 = 15 days. NET-30 = 30 days. NET-60 = 60 days. Creator industry standard is NET-15 or NET-30. NET-60+ means you're floating their cash for 2 months — push back or add a surcharge.
You don't need an LLC or DBA to invoice. Use your legal name, your home or PO address (or skip the address), and your tax ID — for US creators, your SSN works if you don't have an EIN. The brand issues a 1099 at year-end. Most US creators incorporate (LLC or sole prop) once they hit $20K+/year — talk to a CPA, not us.
Day 7: friendly nudge. Day 14: loop in finance/AP. Day 30: firm follow-up with original contact + AP. Day 45+: small claims court is real and works for amounts under $5-10K depending on state. CreatorFlo automates the day 7/14/30 chase so you don't have to remember.
Most US creator deals are services not subject to sales tax — so no. But you ARE responsible for income tax + self-employment tax on what you earn, so set aside 25-30% per invoice. UK/EU/Canada creators often DO need to add VAT/GST — check your local rules.
Stripe is fastest for B2B (most brands' AP teams are wired for card or ACH). Venmo + PayPal work for smaller brands but charge fees. Wire is reliable but slow. CreatorFlo's invoice can include a Stripe payment link so brands click and pay — typical settlement is 2 business days.
Yes. CreatorFlo is a PWA — install it on your home screen, tap the deal, tap Invoice, send. Whole flow is under 60 seconds on a phone. No more pulling out a laptop after every shoot.
Wave + HoneyBook are built for service businesses (photographers, freelancers, agencies). They invoice fine, but don't know what a brand deal looks like — no link to the contract you scanned, no whitelisting reference, no creator-specific tax estimator. CreatorFlo's invoice is wired to the deal pipeline.
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